The company is taking careful measures to roll out in a strategic way, to be able to support the product with in-store demonstrations and education. MO: The wholesale business has grown exponentially since the initial launch of BluePrintJuice. Newhope360: How have sales been of the juices so far, and have there been any issues or problems with launching the new product? Feeding your body with whole foods and natural produce is the best long-term strategy for maintaining good health. MO: At BluePrint, we live and promote a balanced, healthful and sustainable lifestyle. Newhope360: Can you tell me the philosophy behind the company? The line of fresh pressed, individually packaged juices is now sold through select retail outlets and offers fans everyday access to their favorite juice combinations in single bottles, whether to supplement a cleanse or just enjoy as a standalone beverage. Micki Oliva: In response to consumer demand, BluePrint launched BluePrintJuice in 2011. Newhope360: What made the company decide to go from cleanses to juices, and when did that take place?
Recently, BluePrint was nominated for a Nexty at the 2012 Expo West, and spoke with Oliva about their new product, BluePrintJuice. It needed to be convenient for the modern person with a busy lifestyle and customized to one’s nutritional habits and dietary history.” She is now the marketing force of the brand as well as the architect behind BluePrint’s customer relations.Īccording to BluePrint Marketing Coordinator Micki Oliva, “Sakoutis and Huss knew that if people were going to reap the benefits of cleansing, they had to want to do it, so the two teamed up to create a delicious line of juices and a nutritional cleanse system that became BluePrintCleanse. Having known founder Zoe Sakoutis since they worked together in 2001, Erica joined BPC as a partner in 2007.
Since then, she has evolved through many phases of nutritional orthodoxy to where she is today, a raw foodist, but also a New Yorker at heart who enjoys restaurants, the night life and all of their dietary perils.Ĭo-Founder Erica Huss has worked in some of NYC’s top restaurants and catering companies, eventually moving on to public relations before winding up as a food-television producer on Lidia’s Italian-American kitchen. In order to combine that aesthetic with the best cutting-edge knowledge of nutrition, Zoe studied at the Ann Wigmore Natural Health Institute in Puerto Rico, and in 2001 became a Certified Nutritional Consultant (A.A.N.C.). This experience, along with Zoe’s later work at the Morgans Hotel Group empire, heavily influenced what would become the BluePrint mission of offering juice cleanses as a regular and healthy process for busy people to help counteract the effects of periodic overindulgence, and removing the whole concept of cleansing from its prevalent holier-than-thou health-food attitude. You have been warned :).Zoe Sakoutis, founder of BluePrint, experienced the defining transformation of her life in 2000, when she went from full-scale carnivore to hardcore raw foodist overnight and first began her experiments with cleansing. Just a warning, it is clear that I am an over-sharer, so if poop grosses you out, it is mentioned below. I tried to keep a diary to detail when I drank each juice and how I was feeling, as well as the weight loss I experienced. Which is probably why my husband wasn't too thrilled about me doing this.
I think so many people are curious about how I did it because I am not shy about my love of food and if I don't eat every 2 hours, I am cranky, mean, bitchy. So I am not going to try and sell you on the benefits of juicing. And plus, there is no guarantee that Whole Foods will have each juice that you want. The juices are also sold at Whole Foods for about the same price, but I liked the idea of having super fresh juice, sent to me all at once (it is shipped overnight via FedEx). I lucked up on a Rue La La "sale" and got the BPC 3 day cleanse for $155 + $30 for shipping, roughly making each juice $10. I spent weeks researching different companies across the country, only to find they were all around the same price. What I wasn't determined about, was the price.Ī good quality juice cleanse isn't cheap. Before my wedding, I was in the zone and I just want to get back to that state of mind.
I was determined to get through just 3 days of a juice cleanse as a way to purge my system of my holiday "fun" and to get myself back on track. I've tried to do a fruit and veggie cleanse in the past and I ended up not being able to handle it (you can search on my blog for "cleanse" to check out some old posts). Hello lovelies! So a few days ago, I completed 3 days of the Renovation level of the BluePrint cleanse (BPC).
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